Dhruv Vaswani CSE AI/ML student - PCCOE Pune Contact

Second year CSE AI/ML student - Pune

Dhruv
Vaswani

Learning how brands earn attention.

Dhruv Vaswani - portrait asset
Dhruv Vaswani - portrait asset

I am still early, but I notice patterns in how people react to brands, posts, and stories.

I like turning those observations into decks, scripts, experiments, and notes.

I am looking for real projects, internships, and people who are willing to let me learn by doing.

01

Introduction

I keep finding myself asking why one post makes people stop, while another one disappears without a trace.

I am a second year engineering student, but a lot of my curiosity lives around brands, content, and people. I like looking at captions, comments, reels, communities, and small details that explain why something feels interesting.

I am not claiming to have all the answers. I am learning by studying real examples, making strategy documents, testing ideas online, and paying attention to what people actually respond to.

I think the useful clues are usually hiding in the details people scroll past.

02

Selected Work

Projects as field notes.

These are not polished portfolio case studies. They are honest records of projects where I tried to observe carefully, make something useful, and learn from the result.

01

Independent Content Strategy Project

Piccolo Cafe

I studied a real cafe brand, mapped what they were posting, and built a full strategy document with original reel ideas and scripts. I submitted it to a content firm, and I am still learning from what the process showed me.

176 posts studied7 content patterns mappedOriginal reel conceptsStrategy deck submitted
01

Why I picked it

A cafe is a simple business on the surface, but the content around it can say a lot about habit, comfort, taste, and memory. That made it a good brand to study closely.

02

What I did

I went through posts, captions, visual patterns, offers, and recurring ideas. I tried to understand what the brand was already saying without always meaning to.

03

What I noticed

The feed had warmth, but many posts were doing similar jobs. There was room to create repeatable formats around rituals, people, menu stories, and small cafe moments.

04

What I made

I built content pillars, reel concepts, sample scripts, and a presentation that turned the observations into a more usable direction.

05

What I learned

Good strategy is harder than having opinions. The useful part was forcing myself to prove every idea with something I had actually observed.

02

Organic Reach Experiment

Reddit Growth Experiment

I ran a small experiment to understand organic content reach. One post reached 401k views, but the more interesting part was figuring out why people responded to it.

401k viewsRising Star badgeCommunity contextPost-by-post learning
01

Experiment

I posted with different angles and watched how people reacted, not just how many people saw it. The comments were often more useful than the numbers.

02

Observation

The post that moved had a clear doorway for people to add their own take. It felt native to the community instead of dropped into it.

03

What surprised me

Reach did not feel random, but it also was not fully controllable. Timing, wording, topic, and community mood all seemed to matter at once.

04

Result

One post crossed 401k views and earned a Rising Star badge. I treated that as a clue, not a final answer.

05

Lesson

People respond when content gives them a small role to play. That is something I want to keep studying.

03

National Hackathon Project

Inspiron 5.0

At a national hackathon, my team built a healthcare claims parser. I learned more about shipping under pressure than I did from the tech alone.

Healthcare claims parserTeam buildDeadline pressureReal-time problem solving
01

Challenge

The problem was practical: make healthcare claim information easier to parse and understand under a tight hackathon timeline.

02

Approach

We split the work quickly, made decisions with incomplete information, and kept adjusting as the product became clearer.

03

Execution

I worked across the build, communication, and presentation parts of the project, learning how much clarity matters when time is short.

04

Collaboration

The team had to move fast without losing each other. That taught me a lot about explaining, listening, and keeping momentum.

05

Takeaway

The biggest learning was not just technical. It was how pressure reveals whether an idea is actually simple enough to ship.

Dhruv Vaswani - editorial portrait
Dhruv Vaswani - editorial portrait

I am trying to get better at spotting the small human reason behind why something gets noticed.

03

Notes & Thinking

A learning notebook.

Short notes on attention, content, brand behavior, and the questions I am still working through.

01

What makes people stop scrolling?

A student note on pattern breaks, curiosity, and the tiny moment before someone decides to keep reading.

02

Why storytelling fails on social media

A thought I keep coming back to: maybe some brands are not boring, they are just not noticing enough.

03

Attention vs Engagement

Trying to separate the moment someone pauses from the moment they actually care.

04

What I learned from analyzing 176 cafe posts

Notes from the Piccolo Cafe project: repetition, rituals, and how a feed slowly teaches people what to expect.

05

The psychology behind content resonance

A working theory from observing content: people share what helps them recognize themselves.

04

About

Not a professional yet.
Just very curious.

I am slowly discovering that I am good at noticing how people connect with ideas.

I study CSE AI/ML at PCCOE Pune. Engineering has taught me how to break problems down, but the questions that pull me in are often more human: why does a brand feel warm, why does a caption feel honest, why does one idea travel while another one sits still?

I am early in the journey. I am building projects, writing notes, learning from feedback, and trying to develop better taste through real work instead of just theory.

Dhruv Vaswani - about portrait
Dhruv Vaswani - about portrait
05

Contact

If you are building something with content, brands, or people in mind, I would love to learn from it.

dhruvvaswani13@gmail.com LinkedIn itsdhruvswork.netlify.app